Abdul Ali wanted to raise money for his grassroots program, RexReads, which provides free books to hundreds of BIPOC youth from underserved communities. How about a bake sale, he thought, with frozen treats? On a whim, Ali bought an ice cream machine and taught himself how to make ice cream. His innovative flavors were so popular that he began selling his products through Instagram.
Now, Rex’s Premium Ice Cream is the fanciest ice cream in town, with its caramel lotus, truffle chocolate crunch, vanilla honey matcha and cloud vanilla that are sold out every week. The secret ingredient in each serving? Good times. “Ice cream is more than just the taste; it is the experience. People don’t go to the park and buy a tub of ice cream; people get a tablespoon or two in a cone or cup, ”he says. “People do this because that creamy little ball of happiness fosters a culture of friendship and togetherness.”
The resounding success of Rex’s premium ice cream means that RexReads can make a comeback too, and that’s the sweetest of all. “We are using the ice cream funds to support our grassroots program,” he says. “The reading program will always be the most important thing to me and I’m excited to use Rex’s Premium Ice Cream to back that up.”