Erica Williams founded Erica’s Embrace in 2018. This began as a donation service to provide local shelters with Black hair care and beauty products as she noticed through her work within these shelters that there was a need. She has now partnered with Chantelle Kirlew and Mutsa Charamba who are like-minded and dedicated community leaders, to help expand the mission of Erica’s Embrace. With the growth of our team, we have expanded our range of services to include Black Advocacy within the Niagara Region and so much more to come. We aim to serve our community by bridging the gaps. We welcome you to Erica’s Embrace Support Services.